CASE STUDY

A Brand Refresh with Purpose: TMG Marketing Partners

Lilia Stingerie
Aug 29, 2024

A Brand Refresh that Reflects the Entire Journey 

Imagine entering a room full of potential clients, but your brand no longer represents who you are or where you’re going. It feels like wearing an old, ill-fitting suit that no longer matches your ambitions or the expertise you bring to the table. That’s where we found ourselves at The Molo Group—full of vision and potential but constrained by a brand that no longer captured the heart of who we are now.


We knew it was time for a change that would refresh our visual identity and realign our values and mission with who we had become. Our journey from The Molo Group to TMG Marketing Partners wasn’t just about a new name or logo; it was about embracing our growth, strengthening our partnerships, and setting the stage for an exciting new chapter in our story.

 

Honoring the Past, Embracing the Future

As our company evolved, it became clear that our brand identity needed to evolve with us. We were growing, and our brand needed to reflect that growth—not just visually but in every aspect of how we presented ourselves to our audience. We wanted a brand that would resonate deeply with our clients, convey the maturity of our services, and showcase our commitment to partnerships built on trust and mutual success. The decision to rebrand was about aligning our brand with the values and vision that drive everything we do.

Transitioning from The Molo Group to TMG Marketing Partners was a thoughtful decision rooted in respect for our history while embracing the company's future. We chose to retain the initials "TMG" as a nod to our beginnings, ensuring that the legacy of The Molo Group remained part of our identity. Adding "Marketing Partners" clarifies who we are and what we do—focusing on the collaborative nature of our relationships and the results we deliver.

This rebrand signals to our clients, our team, and ourselves that we are ready for the next level. We’re honoring where we came from but also confidently stepping into where we’re going.

 

Redefining Our Visual Identity

Clear and Compelling Content

We chose to realign our visual identity with natural, earthy tones that symbolize the essential elements of life—sky and earth. We transitioned to a blue and green palette, with each color thoughtfully selected to represent the qualities we value most.
Blue, representing the sky, conveys peace, trust, and creativity—key elements in how we approach our client relationships. Green, symbolizing the earth, reflects growth, rejuvenation, and stability, aligning with our commitment to helping clients thrive.
By using these colors, we aim to create a sense of harmony, promoting the feelings of peace and rejuvenation we want our clients to experience in every interaction. This palette reflects a partnership that is as nurturing and inspiring as the natural world itself.

A Logo That Tells Our Story

At the heart of our visual rebrand is the meticulously crafted logo, designed in-house by our talented lead designer, Giselle Morales. It was crafted to tell the story of who we are––it’s a symbol of our growth, our values, and the partnerships that define us.

  • Interconnected Letters: The "T," "M," and "G" are closely positioned and overlap, symbolizing collaboration and the seamless integration of ideas. They visually represent how we lean on each other and work together with our clients.
  • Emphasized "G": The larger "G" is a tribute to our new owner, Cristalle Gleason, whose leadership has been pivotal in steering our growth. It’s a nod to the personal touch and commitment she brings to every aspect of the company.
  • Crisp and Clean Design: We wanted a logo that was modern, professional, and versatile, capable of adapting to any medium while clearly conveying our brand’s essence.
Evolving Our Values & Mission: A Shift in What Matters Most
Partnership and Community: The Heart of Our Mission

Our mission is to build meaningful partnerships that empower businesses to thrive while creating lasting, positive impacts on the communities we serve. We believe in doing work that truly matters—giving our clients the time and resources to focus on what’s most important in their business and life. Our mission is grounded in faith, driven by a commitment to excellence, and inspired by the small victories that make a big difference.

Core Values: The Principles That Guide Us
  • Transparency: Open, honest communication is the cornerstone of our relationships. We believe in being straightforward with our clients, ensuring that every step of the process is clear and that our intentions always align with their goals and vision.
  • Trust the Expert: We respect our clients' expertise and trust that they will do the same with us. This mutual respect allows us to work collaboratively, combining our strengths to create the best possible outcomes.
  • Empowerment: We’re committed to empowering both our team and our clients. For our team, this means fostering an environment where ambition is nurtured and support is readily available. For our clients, it means providing the tools and strategies needed to thrive, ensuring they feel confident and equipped to succeed.

These values form the backbone of TMG Marketing Partners. They guide every decision we make and every partnership we build. Our rebrand reflects these principles, showcasing our dedication to partnerships that lead to shared success and a commitment to the communities we’re proud to be a part of.

EXPERTISE

Website Design and Development  |  Brand Building Strategy  |  Visual Brand Identity  |  Rebranding  |  Search Engine Optimization (SEO)  |  UX/UI Web Design  |  Digital Marketing Strategy  |  Copywriting

 

 

THE STORY TOLD

The Impact of the Brand Refresh

Rebranding into TMG Marketing Partners allowed us to realign our brand with our values, our vision, and the company we’ve grown into. Through this rebrand, we’ve honored our past, embraced our growth, and strengthened our relationships with clients and the communities we serve.

The positive response from our clients, team, and community has affirmed that this rebrand was the right move. We’re excited about the future and look forward to continuing to build on this strong foundation.



Considering rebranding your own business? Let TMG Marketing Partners guide you through the process. We’re here to help you create a brand that truly represents who you are and where you’re going.

Let’s create something great together. Contact us to get started.



 

A tablet displaying TMG Marketing Partners' website, highlighting their creative marketing solutions and ability to redefine brands, with visuals of various branding projects on the right side to show credibility.
TMG's updated logo features an elegant serif font with the 'M' overlapping the 'T' and the 'G' merging into the 'M'. This design reflects the brand's commitment to reliability to clients and dependability on each other.
The updated TMG logo also showcases a larger 'G' emphasizing our new owner's last name, Gleason.
TMG's refreshed logo now includes an identifying phrase next to the logo, "Marketing Partners", to show who we are and what we do. There are a lot of brands who not only have their brand name in their logos but something to identify their niche market, and that is what we wanted to include in our brand refresh.
TMG Marketing Partners' updated color palette features a sophisticated and modern selection of colors, including Navy for body text, Blue for links and subheaders, Green for hover and accent elements, Grey for background and additional subheaders, and Off White as the main background color. These colors reflect the brand's commitment to clarity, professionalism, and contemporary design in their rebranding efforts.
Two women smiling and collaborating on a project, with the TMG Marketing Partners logo prominently displayed in the foreground. This image reflects the agency's rebranding efforts, emphasizing teamwork, creativity, and a fresh, professional approach to marketing solutions.
A laptop and smartphone displaying a responsive web design for TMG Marketing Partners. The website section highlights the industries they specialize in, including Professional Services, Franchises, Medical, and Construction, emphasizing TMG's expertise in enhancing brand visibility across various sectors.
A laptop displaying a series of case studies on the TMG Marketing Partners website. The case studies showcase the agency's work across various industries, including healthcare, product design, and digital marketing campaigns, highlighting their expertise in driving brand growth and visibility.
A comparison image showcasing the 'before' and 'after' of TMG's website design. The 'before' version features an image of a hiker with more of a cartoon drawing of industry icons, while the 'after' version highlights a clean, modern design with focused industry sections like Industrial Manufacturing, Distribution & Supply Chain, and Professional Services, emphasizing the website's refined brand messaging and user experience.
Tablet displaying a press release announcing The Molo Group's rebrand to TMG Marketing Partners, with the new TMG logo prominently shown on the screen. The setup is on a minimalist desk with a cup, emphasizing the rebranding and the fresh direction of the company.
Desktop monitor displaying a webpage from TMG Marketing Partners, highlighting strategic growth solutions such as lead generation, brand awareness, 'smarketing' synergy, and growth-driven design. The page also features logos of client companies, emphasizing TMG's tailored marketing strategies and expertise in various industries.
Laptop screen displaying a TMG Marketing Partners webpage with the headline 'National Reach, Local Impact.' The page highlights their hybrid work model, enabling collaboration across locations such as Denver, Colorado, and Charlotte, North Carolina. On the right, an image shows two team members in an office conducting a video call with remote colleagues, illustrating their national presence and flexibility.
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