Marketing Resources
Tell Your Story and Grow Your Business with HubSpot CRM
Ansley Santos
Feb 29, 2024
The Best CRM for Small Businesses & Startups
It takes a lot of work to run a successful business, regardless of size or experience. Your product or service must be impeccable, your brand storytelling needs to be on point, your qualified leads should be able to find you, and you must provide excellent customer experiences at every stage.
With all of that on your plate, it can seem like there aren’t enough hours in the day–causing essential projects and tasks to fall behind. However, you can effectively streamline your small business or startup processes with HubSpot's user-friendly Customer Relationship Management (CRM) platform.
What’s the Big Deal About HubSpot CRM?
Hubspot CRM is a cloud-based software platform that helps your team optimize and align marketing and sales efforts. It’s one of our favorite tools for managing the automated processes associated with campaigns, lead generation, building customer relationships, and so much more. It helps you tell your story and grow your business while you sleep.
At Molo, we prefer Hubspot over comparable CRM platforms like Salesforce because it’s less expensive, easier to use, and has broader capabilities for your startup or small business.
Features & Tools for Every Business Type
Hubspot’s power goes well beyond managing customer relationships. Customizable features and free tools allow you to scale up your small business or startup without adding complexity, so your CRM can grow and change with your business needs. Here are just a few of Hubspot’s automated capabilities:
- Content management (CMS) includes website and blog hosting, landing pages, social media posting, campaign management, and email marketing
- Automated workflows to streamline business processes by managing tasks and communications, simplifying operations, and maximizing efficiency
- Lead and contact tracking, including a live chatbot to keep customers engaged while you’re out of the office
- Well-defined, user-friendly visual sales pipeline to inform and provide consistency for your sales team
- Website analytics tools such as click-through rate tracking (CTR) and search engine optimization (SEO)
CRM Tools for Small Businesses & Startups
Your CRM is the foundation of your sales process, but what if you’re struggling to make your CRM meet your needs? At Molo, we understand the difficulty and unique challenges faced by small businesses and startups compared to large corporations. However, with HubSpot’s cost-effective tools, you can scale your business without getting bogged down:
- Contact management and customer segmentation, helping you nurture leads and maintain relationships
- Sales automation to ensure nothing gets forgotten within your team
- Marketing personalization to help you stand out against your competition
- Email marketing tools and social media integrations for consistent content upkeep
Are we getting paid to hype HubSpot? No! We simply love tools that help our clients achieve marketing and sales success with minimal work and stress. When you’re ready to optimize your CRM experience, let us know how we can help by scheduling a free consultation.
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