When searching for professional services, the website often serves as your initial impression. A well-crafted brand website design can serve as a window, offering a glimpse into the company’s style and approach right from the start.
ODA Architecture recognized that their website needed to do more than showcase their projects; it needed to captivate visitors from the get-go. They envisioned a website that stood out as a portfolio and a testament to their "FUNomenal" approach to architecture—where fun, creativity, and professionalism converge.
ODA Architecture, renowned for blending professional rigor with creative flair, faced a common industry challenge—its website did not fully represent the firm's dynamic portfolio and fun persona. The goal was to transition from a standard corporate site to one that mirrored the creativity in their work and the lively culture of their office.
In a competitive field, standing out is crucial. The ODA team wanted their website to go beyond the basics of showcasing projects. They wanted a way to capture the essence of their brand—innovative, fun, and distinctly ahead of the curve. The goal was to highlight their commitment to fun and sustainable design, making their site a destination for potential clients and partners. This meant redesigning the site to display their work and engage visitors with their brand story and values, emphasizing their team's playful yet professional nature.
We centered our design strategy on enhancing visual storytelling and user experience. We introduced a left-side navigation bar to maximize the use of large, vibrant imagery showcasing ODA’s projects. This layout ensures that each visitor’s interaction starts with engaging visuals that speak louder than words. Interactive elements like hover-over animations on the 'About' page added personalized touches to team profiles. The revamped 'Our Look' page provided an interactive lookbook, categorizing their work by client types. Additionally, we redesigned the 'Our Blog' page to add a creative flair, drawing more visitors to explore ODA’s rich history and expertise.
Incorporating elements that embody a brand's identity is essential in web design, and ODA Architecture's beloved mascot, Lily the Frog, is no exception. Serving as a charming emblem of the firm's commitment to be “Toadally Sustainable” for over 25 years, Lily adds a playful yet meaningful touch to the website. To keep this fun and green spirit alive, we strategically placed her image throughout the site, including the favicon—a small, iconic image in the browser tab that adds a unique and memorable element to the user's experience. This subtle incorporation not only highlights ODA’s dedication to sustainability but also enhances the website's overall friendliness and approachability, making it more engaging for visitors.
Our mission in this project was to reimagine ODA’s website to mirror its innovative and engaging approach to architecture. We aimed to ensure that every visitor was not only impressed by its portfolio but also by its dynamic and inviting layout.
Post-redesign, ODA experienced a significant increase in website traffic, engagement metrics, and client inquiries. The new site layout and enriched content led to longer visit durations and a lower bounce rate.
The enhanced functionality and playful design elements resonated with their target audience, increasing their visibility and affirming their competitive position as leaders in innovative architectural design.
The brand website design for ODA Architecture showcases the power of creative digital solutions in aligning brand identity with business objectives. By transforming their site into a reflection of their FUNomenal approach to architecture, ODA enhanced their online visibility and set a new standard in how architecture firms present themselves in the digital age.
Ready to let your website reflect the true essence of your business? Contact The Molo Group to discover how our tailored web design solutions can elevate your brand and engage your audience.
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